Shomi’s cord-cutting dilemma
Rogers and Shaw have created something that will impact their broader telecom business, and financial analysts say that might not be a bad thing.
Ikea goes mass to get personal
How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.
September issues: The Kit rebrands
Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.
GroupM creates new C-suite role
Dominic Proctor, president of the company on how moving Colin Barlow (pictured) into a COO position will expedite growth plans.
Will the CRTC regulate Shomi?
Never mind Netflix: the Canadian video portal is likely to be thrust into the muddy waters of whether or not the commission should regulate over-the-top services.
GroupM expands search engine offering
The company is incorporating newly acquired Paris-based shop Keyade’s services into its agencies worldwide.
SendtoNews sells 50% of NFL video inventory
Though kickoff is still a week away, the distributor of sports highlights says over half of its inventory has been sold for the season.
Cineplex plays with patrons
Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.
The Amazing Race Canada wins the week: Numeris
The Bell Media original took the most single-night viewers for the week of Aug. 11 to 17.
New channel aims to reflect French Canada
TV5 Quebec Canada’s CEO on Unis, a new cross-country channel that bows Sept. 1.
How Shomi aims to take on Netflix Canada
Top Rogers Media and Shaw Media execs on Tuesday outlined the benefits of content and curation for their new video portal to launch in November.
The app-etite of an Android user
Android users are on an average of 35 apps a day according to new research from Yahoo Labs.
Spafax hires strategist for luxury brands
Christal Agostino will handle clients including Mercedes-Benz and Fairmont Hotels from the agency’s Toronto office.
Reaction to launch of industry’s “worst kept secret”
The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.
SoundCloud open for business
The audio-streaming platform has announced a new service for independent and major artists to monetize content with a full slate of advertising options.
