BroadbandTV extends NBA agreement
Founder and CEO Shahrzad Rafati says the Vancouver-based tech company will now also assist the NBA’s official YouTube channel.
Former CBC director aims to shake-up digital media with launch
Tessa Sproule (pictured) and fellow ex-CBC staffer Katie MacGuire on Vubble, their upcoming service that aims to alter the way people get short-form video online.
Regional NHL schedules take shape
TSN will broadcast 140 games on its soon-to-be-launched channels, splitting regional Leafs games with Sportsnet Ontario.
Going digital for back-to-school: MiC Tour
From image recognition to augmented reality, M2’s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.
September issues: Fashion
Lilia Lozinski, SVP at the magazine’s publisher St. Joseph Media, talks ad trends and page counts for the biggest issue of the year.
Let’s Talk TV: The kids biz
Ahead of this fall’s CRTC hearings, a look at what a pick-and-pay world could mean for the broadcasters of kids content in Canada.
AOL Canada hires another sales member from Microsoft
Eyal Zilnik is the latest to join the company from Microsoft, where he worked on the sales solutions executive team.
The Mission: Connecting with practical environmentalists
Daryl Heroux, director of communications strategies at M2 Universal, on the best platforms to reach this complex target on.
Oboxmedia ramps up its English expansion
The Quebec-founded digital ad network will be providing branded content and premium display ads as Mashable expands its ad strategy into Canada.
Elle Canada and Hudson’s Bay partner for test project
The TC Media magazine has teamed with the retailer for a first for both brands, creating a set of five videos that allow viewers to shop from the spots.
The Verdict: Promo on the go for Mad Jack
Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.
GroupM posts optimistic global forecast
Global ad spend is predicted to bounce back to pre-recession levels in 2015, and a look at the Canadian platforms and brands that spent the most last year.
Pick your Platform: Powering great content online
Emily Malloy-Manuel, digital media director, Touche! on content deals and why long-form sites like Medium matter.
Out-of-home dollars are on the upswing in 2014
Revenue from OOH is growing at a rate that is more than double that of overall ad spend in Canada according to OMAC.
Esso buys the top: Media Monitors
The gas company had the most radio airtime in Toronto for the week of Aug. 4 to 10.
