Metro invites food lovers to take a bite out of summer
The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.
Flights of fancy: Rickard’s and enRoute search for Canada’s favourite bar
The beer co and Air Canada’s in-flight magazine have partnered for a contest with hopes that partners, passengers and establishments will say cheers.
Dentsu Aegis Network launches data offering in Canada
CEO Annette Warring on plans for the unit, which will be led by former Rogers Media research group leader Neil Weitzman.
CRTC approves DHX Media takeover of Family Channel
Few strings were attached by the regulator as it gave the Teletubbies’ owner change of ownership approval for the $170 million deal with Bell Media.
When campaigns attack: backup planning 101
Following a couple high-profile cases, execs from Mediacom and M2 Universal look at the potential costs of messages gone awry.
What does Harvey Carroll think of working in media?
The IPG Mediabrands Canadian CEO talks challenges, opportunities and why so many people still use fax machines, following his first six months on the media side of the business.
Honda buys the top: Media Monitors
The dealer association bought the most airtime in Toronto for the week of July 14 to 20.
AOL ups Marta Martinez to head of video sales
Martinez takes over the post from Charles Gabriel, who jumped to Maker Studios.
MTV show moves online, enlisting corporate sponsors
As a YouTube series The Buried Life will create inspirational, branded videos for the likes of The Weinstein Co. and Contiki.
Mott’s brings home the bacon…dance
The brand is getting down and digital with an influencer campaign aimed at launching its new bacon vodka-infused Clamato Caesar.
How CMT got its groove back
Programming exec Ted Ellis on audience boosts, programming changes, and the channel’s goal of being a top 10 specialty.
The Amazing Race Canada goes international
How the show fared in its first trip outside of Canada this week, and final data for the show’s second season premiere.
Pattison enables its digital signs to change with the weather
The company has added its SmartAd advertising technology to its outdoor digital signs across Canada, allowing clients to update ads on the fly.
What’s a data-driven creative director?
PCG has hired one, bringing Justin Sanders onto the team with the goal of winning a Lion in next year’s rumoured data creativity category.
Clear Channel’s plan to connect with mobile users
New interactive capabilities on the company’s OOH surfaces are coming to Toronto.
