102.1 The Edge puts emphasis on evolution
The Corus-owned station is bringing back Alan Cross as part of an ongoing effort to better target music lovers and grow share in its market.
Radio ad buys missing the targeting mark
David Bray, president at Bray & Partners talks ad buying trends for the first six months of 2014, and the top brands and categories placing spots so far this year.
Esso buys the top: Media Monitors
The company had the most radio ad airtime in Toronto for the week of July 7 to 13.
Microsoft set to shutter Xbox Entertainment Studios
The division is closing as part of the company’s restructuring to focus on its core gaming business.
Discovery’s fishy stunt
The media co has revealed the truth about a Shark Week promotional video that had people thinking twice about swimming in Lake Ontario.
Scotiabank deepens Quebec hockey strategy
The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.
W Network brings Say Yes to the Dress to Canada
The Canadian version moves from Kleinfeld’s to a Toronto shop, giving it a local appeal according to channel execs.
Why Clear Channel Outdoor moved its Singapore leader to Canada
Details on Adam Butterworth joining the Canadian office as its market president, replacing the retiring John Jory.
Disney extends exclusive Netflix pact to Canada
The streaming service is further taking control of the pay TV window that until now has gone to traditional broadcasters.
No team? No problem. Visa Canada’s targeted approach to the World Cup
Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.
Space tries for another epic Sharknado
For its sequel, the network is using the B-movie’s charm and a more active social media campaign aimed at repeating last summer’s ratings success.
Who’s judging this year’s CASSIES?
The 2015 panel is unveiled, with two weeks to go until the final submissions deadline.
Maker Studios adds former AOL exec to c-suite
Charles Gabriel makes the jump to a newly created role at Maker after serving as SVP of global video sales at AOL.
Yahoo bringing mobile strategy to Canada
Featuring swipes instead of scrolls, Yahoo! is launching its visually focused Android app in the country.
CMT tests channel’s new direction online
The Corus channel is launching its first-ever web series, Tornado Hunters, online with plans to use it as a launching pad for an eventual broadcast slot.
