Making the message fit the medium
Pollin8’s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.
TSN’s Wimbledon broadcast smashes records
First-time achievements by Canadians Eugenie Bouchard and Milos Raonic make this year’s tournament the most-watched in the network’s history.
The Mission: Will Oatley on reaching millenials
The Dentsu Aegis Network group strategy director on the best older and new platforms with which to target the demo.
Making an online original push
CTV and W Network are making plays in the original content space with digital hubs and interactive series.
DSA Media announces new leadership group
Co-founders David and Mary Stanger have announced their retirement as well as the executives that are taking over day-to-day operations of the Western Canada-based agency.
Spotted! Jack Astor’s launches an extreme patio season
The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.
Shaw to apply to CRTC for all-news channel licence
Plans for a national Global News 1 service were unveiled in the cable giant’s submission to the regulator’s Let’s Talk TV consultation.
Ask yourself: “Is this content someone would pay for?”
After chairing the branded content jury in Cannes, OgilvyEntertainment’s Doug Scott says it’s time to “practice what I preach” through his new shingle, ccMF Productions.
TC Media closes content side of TV Guide Canada
The media co is keeping the online listings side operational, but the title will no longer be running original content.
Coors Light wants to rescue your summer
The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.
HBO Canada tests binge strategy with new series
The channel is launching all six episodes of new drama Sensitive Skin online and on demand following the show’s broadcast premiere.
BrightRoll adds to exec team
The programmatic video ad platform has hired Bruce Falck as COO, appointed Guy Yalif as VP of marketing and added Mark Vranesh to its board of directors.
Ford Lincoln buys the top: Media Monitors
The car co had the most radio ads in Toronto and Montreal for the week of June 23 to 29.
Spotted! The Amazing Race Canada’s OOH experience
Decked-out transit shelters and digital screens over the Gardiner invite fans to be part of the action.
The battle’s on, everywhere
Media cos are locking up content rights, beefing up their catch-up services and launching online original content in a bid to conquer the digital space.
