Spotted! Virgin Mobile shows its pride
The mobile company takes over Yonge-Dundas Square in Toronto to spread a message of love.
One Last Thing: Media execs on CBC’s changing strategy
Starcom MediaVest CEO Bruce Neve and OMD director of emerging media Sean Dixon weigh-in on this week’s announcements from the pubcaster.
Blue Ant Media unveils 2014-15 original content slate
A total of 21 new and returning original productions will air across the company’s specialty channels, including Backroad Bounty and Bahama Blue (pictured).
The new media partners
Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.
CBC’s Hubert Lacroix: ‘I have no intention of resigning’
That defiance came as CBC toppers put details on its mobile-first programming strategy outlined earlier in the day at a heated employee town hall meeting.
CBC signals radical shift to internet, mobile to cut costs
The pubcaster’s latest five-year plan outlines a move away from conventional TV with fewer supper-hour newcasts and reduced in-house production.
TSN announces sponsors for 2014 CFL season
Moores is on as a new sponsor of the upcoming Canadian football season on TSN.
AOL’s Rob Delacruz on set-top distribution, Apple TV deal
The company’s VP and GM of consumer experiences at AOL Video on the challenges and benefits of stepping into the world of connected TVs.
MMVAs bring in over one million on Much and CTV
The Bell Media show has reported its final numbers for the broadcast, which aired on both channels for the first time.
AR expansion and a new sales VP for Metro
Mark Finney on his initial plans for the new role, and updates to the media co’s use of AR and 3D in its dailies.
Health Media Today acquired by VerticalScope
New services for users will be added to the site, which has been folded into Vertical’s suite of more than 400 URLs.
US Supreme Court rules against Aereo
In a 6-3 vote, justices say the company violates US copyright laws.
MasterChef takes the week: Numeris
CTV’s airing of the cooking show was the top daily measured program for the week of June 9 to 15, according to numbers from the recently rebranded organization.
Travel Manitoba immerses Calgary LRT in wildlife
The OOH campaign aims to convey the accessibility of the province’s wilderness to adventure-seeking travellers in Calgary.
Simple actions to fix online traffic fraud: IAB Canada
The organization has proposed a new standard to address the issue and protect the industry against the problem.
