Why the loopy world of Vine is so hot right now
The top three creators on Vine that you should know, and how they’re leveraging their six-second fame with brand integrations.
Mobile advertising to fuel global ad spend: report
ZenithOptimedia says ads on the platform are growing 5.5 times faster than those on desktop in its latest report.
Where creative and technology merge: Cannes blog
Exchange Lab marketing director Nikki Hawke on top trends from the festival.
Say Media gets branded with BMW i
The branded series is the first produced through Say’s deal with Hearst Magazines to provide content exclusive to a Canadian digital audience.
Rogers reveals schedule for 2014-15 NHL season
Nine networks will broadcast 350 hockey games, including more than 200 airing nationally.
Exchange Lab’s exec chairman on making programmatic less selfish
MiC spoke with former BBC head of advertising Chris Dobson in Cannes about ditching the acronyms and connecting with what CMOs want.
Google aquires mDialog
Tech from the Toronto-based video advertising startup will be integrated into the DoubleClick platform.
America’s Got Talent still has legs for City
As ratings drop for shiny-floor competition shows overall, the NBC show is up 3% in overall viewers this season on the Rogers Media network.
Bell Media to cut TV staff in Toronto
The company will eliminate up to 120 jobs this summer due to financial pressure around its TV services.
Samsung goes big…really big
The company’s new Yonge-Dundas Square billboard, which can display live video and social media content, launched this weekend.
Companies Committed to Kids spotlights mental health
A new campaign from Ogilvy Toronto gets adults to think about how their actions affect the mental well-being of their kids.
Montreal’s Rouge fm and Virgin Radio 96 share McCafe deliveries
Winners get to determine the next day’s recipient of a delivery of McCafe coffee, muffins and cookies through social media sharing.
The Volkswagen-CBC Beetle Roadtrip Sessions return
The car company is back sponsoring the program, this year expanding its French market presence.
WPP agencies launch Ford-specific shop
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
It all comes down to the idea: Cannes blog
Ody Giroux, president of Carat Montreal on her favourite moments of Cannes, and how they all worked around the theme of ideas.
