Vancouver’s SHORE 104.3 becomes LG104.3
Newcap radio rebrands a second of its recently obtained Vancouver stations to bring youthful memories to a wider audience.
Netflix, IPTV on the rise in Canada: report
A third of English-speaking Canadians subscribe to Netflix, as penetration of IPTV service climbs, reports Media Technology Monitor.
Jungle Media announces Quebec expansion
The media agency’s new Montreal office will be run by Danick Archambault.
Ford tops radio buys: Media Monitors
The car co had the most advertising airtime in Toronto and Montreal for the week of June 9 to 15.
Taking in the best global work: Cannes blog
The UM Canada director on the work that won, and how Canada can improve its Lion count next year.
Key mobile themes from Facebook’s Sandberg: Cannes blog
By AOL Canada ‘s Marla Natoli: Sheryl Sandberg tells the Cannes audience that had Facebook launched two years later, it would have been a mobile co.
Twitter snaps up SnappyTV
Twitter acquires the video-sharing site as part of its mandate to increase its relationships with major TV broadcasters.
BBM Canada rebrands to Numeris
The analytics co has a new name and brand to “position it for an energetic and innovative future,” it announced today.
Publicis launches digital service with Google, Conde Nast
Platform called La Maison will be used by boutique agencies to deliver web insights and develop content for luxury brands.
RapidFire brings in-game online ad streaming to Miniclip
With RapidFire’s Radical Network technology, brands will be able to stream ad campaigns in-game.
Yellow Pages’ dominating new mobile app campaign
Hyper-local campaign expands into new markets to show off the company’s vast cultural insight.
PwC Global Outlook launch looks at the future of innovation
A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.
Banner ads linked with lower brand favourability: study
According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.
eOne launches YouTube campaign to promote Begin Again
Entertainment One is promoting its release of the movie Begin Again with an online contest for Canadian singers and bands worth up to $10,000.
First impressions in Cannes: blog
Patrick Weir, VP of creative at Fuse Marketing on the top takeaways from the start of the festival.
