HBO Canada gets virtual for Game of Thrones
The show is being promoted with the return of a travelling exhibit to Toronto, which features an interactive Oculus Rift experience.
Inside Rogers Media’s strategy at the LA Screenings
TV VP Hayden Mindell on US broadcast shows versus cable dramas and his Saturday and Sunday night hockey plays on City.
Sail-in Cinema returns to Toronto
Intercept Group will again produce the outdoor movie experience viewable from land or water coming to Sugar Beach this August.
Upfronts 2014: Fox offers uninspiring glimpse into new year
Lina Alles, chief trading officer at Mindshare Canada, lays out details of the new slate of programming at the broadcaster, but isn’t holding out much hope for the shows.
Upfronts 2014: NBC’s plans to stay on top
Bailey Wilson, director of investment at UM Canada on the hits and misses in the US broadcaster’s relatively stable fall schedule.
Inside Shaw Media’s strategy at LA Screenings
Programming topper Barb Williams is heading to the Canadians’ annual shopping expedition in Hollywood with deep bench strength on Global Television.
Big Brother Canada season two finale draws 1.1 million
The reality series almost doubled its numbers from last year’s inaugural season finale on Slice.
MLSE reworks its search strategy
How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.
Taxi wraps hit Toronto
Play Taxi Media and Sharkfin introduce the new-to-market activations with campaigns for Interac, 411.ca and the Domincan Republic Ministry of Tourism.
Maxus names new North American CEO
Steve Williams is leaving PHD to take on the role.
More details on the failed Publicis-Omnicom deal
The companies’ CEOs and Miles Nadal, head of MDC Partners talk about how the cancelled deal will impact future business mergers.
AToMiC shortlist: part seven
And that’s a wrap! Strategy, Playback and MiC release the final nominees in tech and transmedia, just in time for Thursday’s show.
Newspaper ad activity up: BBM Analytics
The company drilled down on the numbers in Montreal, Toronto and Vancouver for the year so far.
Call for entries: Media Agency of the Year
Does your agency have what it takes? The deadline for the first phase of Strategy‘s award competition is May 19.
Fido buys the top: Media Monitors
The Rogers-owned company had the most radio airtime in Toronto for the week of April 28 to May 4.
