AToMiC shortlist: part two
Keep ’em coming. Strategy, Playback and
Ottawa unveils new digital strategy, new investment
Industry minister James Moore said the Business Development Bank of Canada will invest $500 million in digital initiatives.
Insights from the launch of Globe Now
The Globe and Mail‘s new daily video series will launch mid-roll ad units later this month.
Recipe to Riches wraps first season on CBC
The Loblaw-partnered show brought in more than 520,000 viewers for its final episode.
Inside Metro’s latest updates
Bill McDonald, president and publisher of Metro English Canada, on recent changes at the title, including the launch of AR and formalized sales team updates.
The future of panel-based data: blog
Chris Williams, president of IAB Canada on the takeaway messages from the I-COM Global Summit in Spain.
CBC announces next-season pickups and renewals
New shows Schitt’s Creek, Strange Empire and Of All Places are on tap, along with a full season of Canada’s Smartest Person.
Bell Media’s MMVA strategy
By simulcasting the 25th edition of the annual award show on CTV, the media co hopes to ultimately drive viewers back to Much.
Bitten rates as top original Space program to date
The werewolf drama averaged 348,000 viewers through its first season in its Saturday night timeslot.
Reframing the message at TV Day
New research from the TunedIn app and Ipsos Reid on how TV viewership might not be fragmenting as much as it is hyped up to be.
Ford Lincoln buys top spot: Media Monitors
The car co had the most radio ads in Toronto and Montreal for the week of March 24 to 30.
The Verdict: Canadian Tire’s Ice Truck
Susan O’Brien, VP strategic marketing, Canadian Tire, shares stats that show how the battery campaign became one of the retailer’s most successful marketing efforts of all time.
Juice Mobile launches interactive ‘hot spot’ tablet ad unit
The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.
New health food magazine comes to Loblaws
Alive Publishing’s Sage will feature stories about natural health products and be distributed free in 800 of the grocery chain’s locations.
CBCMusic.ca Festival to broadcast from Vancouver
The pubcaster is moving the event to the West Coast this summer, after last year’s inaugural event in Toronto.
