BrightRoll rolls out new features
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
Canadians get charged up with Telus and Play Taxi Media
The cab-based ad company is placing phone chargers in the back of its fleet thanks to a sponsorship from the telco.
Who is watching Netflix in Canada?
New data from Media Technology Monitor offers deep demographic data on who is watching and how they are using the OTT VOD service.
The Big Bang Theory gets top spot: BBM Canada
CTV’s Thursday night laugher had the most viewers for the week of April 7 to 13.
BroadbandTV to manage fan-uploaded content for FremantleMedia
The Vancouver-based digital media company and MCN will source and monetize video clips for more than 200 shows such as America’s Got Talent.
Toronto Star is most read newspaper in Toronto: NADbank
The Torstar paper posts the most print and online readers, according to the latest report from the measurement company.
TSN nets big audience for Raptors playoff return
Saturday’s opening game against Brooklyn was the most-watched Raptors game since 2002.
Rogers Communications’ Phil Lind to exit as regulatory chief
The long-time exec will advise the media giant for three years, while remaining on its board of directors.
Philly ups its OOH
With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.
Lamar Advertising partners with Imagi Outdoor to expand reach in Quebec
The deal means Lamar will now have OOH reach in 140 markets across the province.
Rogers Communications posts lower Q1 earnings
The media giant was hit by weakness in its wireless division and lower overall TV revenues.
La Presse+’s year one sales strategy
As the tablet news product celebrates its first anniversary, Simon Jennings reflects on how its new sales model helped convert advertisers.
Bell Media cooks up second season of MasterChef Canada
The renewal comes ahead of the rookie-season finale, with the three celeb judges returning for the sophomore run.
Where agencies see long-term growth: study
According to a recent AAAA study, media agencies place ROI, big data and new revenue streams as key factors moving forward.
Globe and Mail launches pilot native ad program
Andrew Saunders, chief revenue officer, talks about the project, which is running in partnership with GE.
