Corus adds Lynn Chambers as VP
The former Totem and TC Media VP will be responsible for all aspects of client marketing in TV sales at the company.
AToMiC shortlist: part four
In the fourth list of finalists, MiC reveals potential prize-takers for the best digital and broadcast programs.
How interface quality drives VOD usage: report
Addressing BBM Staying Tuned, Brian Fuhrer of Nielsen explained that while young viewers are watching less live television, time spent with the TV is driven by menu-based systems.
Halifax’s The Chronicle Herald drops NADbank
The president and CEO tells MiC why the paper is changing its measurement model.
RDS to see audience double for Montreal Canadiens’ playoff push
Patrick Jutras, SVP of sales for Bell Media in Quebec, tells MiC about the sold-out sponsorships and plans for next year when the channel no longer has NHL rights in the province.
Pick your Platform: Adam Luck on the potential in your pocket
Initiative Canada’s new president on why mobile is still the most innovative platform out there.
La Presse partners with Pan Am Games
The Toronto 2015 Pan Am/Parapan Am Games will be promoted in advertising space on the news organization’s print, web and tablet platforms.
Ford Lincoln buys the top: Media Monitors
The car co bought the most radio ad space in Toronto and Montreal for the week of April 7 to 13.
Toronto Raptors see broadcast boost
Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.
Cundari to launch new media model
The agency is expected to formally launch the new offering, which will be led by Luke Moore, this fall.
Which messaging apps are best for brands: study
A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.
Big Bang Theory is back on top: BBM Canada
The CTV laugher had the most viewers for the week of March 31 to April 6.
The NHL promotes with the Cup
With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.
AOL.com launches new video experience
The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.
PMB and comScore release fused database
Data from the two organizations show website reach is up and print readership numbers remain steady this spring.
