GroupM’s Peter Tortorici on big ideas and Canadian content
The CEO on the kinds of content the company is looking for, ahead of a keynote talk this Wednesday in Toronto.
Indie88 is giving away a billboard
The Toronto-based radio station is giving consumers the chance to post a message at Bay and Bloor.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
Pick-and-pay report: CRTC recommends flexible approach
The report proposes BDUs offer both packages and stand-alone channels, allowing that “some channels may not survive in an environment marked by greater subscriber choice.”
Havas Media and Seevibes introduce new social TV measurement
Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.
Rdio partners with Shaw to expand Canadian presence
The Canadian communications company will promote the music streaming service across its platforms.
Auto sector leads programmatic spending in Canada: Casale
New data from Index by Casale Media shows global auto brands are embracing programmatic while the domestic telco and retail sectors lag.
TD partners with CBC Music for online portal
The TD Live Music project includes playlists, videos and news.
Terror TV set to scare on screens this fall
The channel’s GM on content, carriage and who the horror channel is aiming to reach.
Ford Lincoln buys the top: Media Monitors
The car co had the most radio ad time in Toronto and Montreal for the week of April 14 to 20.
Is a ‘GRP 2.0’ needed for mobile measurement?
Media panelists at the IAB Canada and Addictive Mobility Mobile First strategy forum, including Peter Vaz of McLaren McCann, discussed how better measurement could increase mobile investment.
TC Media launches programmatic marketplace
Chris Patheiger, digital marketing director, TC Media, on the marketplace’s position as being premium and brand safe.
Internet usage continues to grow: MTM
Time spent online has grown to almost 21 hours per week according to new data from Media Technology Monitor.
Montreal sweeps Lightning to big numbers
The Canadiens pulled in more than 1.7 million viewers on average for Tuesday night’s NHL Playoff game.
NABS names new executive director
Manuela Yarhi is taking over the position this month.
