Mediacom partners with Celtra on mobile
The media co has signed a global deal with the company to deliver more effective mobile ads for its clients.
BCON Expo preview: A better model for content marketing measurement
Robert Rose, chief strategist at the Content Marketing Institute, on how marketers can get more efficient results from their content marketing metrics.
Tools of the trade: Jelli gets programmatic on the radio
The company has launched SpotPlan, bringing programmatic buying to broadcast radio in the US, with plans to eventually expand into Canada.
TSN launches GO app
The app will feature live streaming and on-demand content from TSN and TSN2.
DentsuBos wins full Constellation Brands account
The company has expanded its remit with the wine and spirits company to include media for its full line of SKUs following a formal RFP at the end of 2013.
Shaw Media’s sales integration
Errol Da-Re, SVP of sales at the media co, on the changes that have gone on in the past year and how 2014 is shaping up so far.
Kit Kat Canada launches biggest-ever campaign
The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.
Sponsors unveiled for second season of Amazing Race Canada
Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.
Canada gets four Festival of Media Global shortlist mentions
Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.
Diddy’s Revolt TV partners with ad platform ToneMedia
As part of the agreement, the Revolt video player will show up as embedded advertising on approximately 50 websites that ToneMedia either owns or represents.
Advertising gains projected for AOL
A report released this week by eMarketer predicts that the once seemingly-doomed digital media company will enjoy its first double-digit ad gains since the recession.
Wild Canada app represents ‘a new type of content’ for CBC
The Secret Location-produced companion app to the upcoming CBC wildlife documentary series functions like an extra episode, say producers.
Paralympics post strong opening weekend
Overall, 5.3 million Canadians have tuned in to the coverage at some point between Friday’s Opening Ceremony and Sunday evening.
Academy Awards take the top spot: BBM
The CTV broadcast of the awards show brought in the largest number of daily viewers for the week of Feb. 24 to March 2.
Olive Media promotes Smith to president
Theresa Smith tells MiC about the new role and the company’s upcoming effort to reposition itself in the market.
