Ford Lincoln buys the top: Media Monitors
The car co bought the most radio airtime in Toronto for the week of Feb. 24 to March 2.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Radio-Canada expands ICI Tou.tv
Premium service Extra will make 400 new titles available to Rogers and Telus customers for free, or to non-subscribers for a monthly fee.
People distracted by the second screen: study
A new study from Tapped Mobile, App Promo and BrandSpark finds the majority of Canadians don’t browse their phone for content related to their programming.
The Canadian guide to SXSW
Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.
Rogers postpones 2014 Buffalo Bills game in Toronto
The media co has announced it is pushing the next game back one year, adding it has built a Canada House at the Bills stadium in Buffalo.
Molson Coors planning Olympic-like activation at Pan Am Games
The official beer and cider supplier is looking to create something similar to Vancouver 2010’s Molson Canadian Hockey House in Toronto in 2015.
MDC Partners launches Assembly
The network’s new agency combines TargetCast and RJ Palmer and will be lead by former Carat president Martin Cass.
Cable dips while fibre optic TV grows: MTM
TV distribution analysis from Media Technology Monitor shows Canadians are turning away from satellite and cable and increasingly choosing Bell Fibe and Telus Optik TV.
MacLaren McCann adds an SVP in Vancouver
Former OMD GM Rick Sanderson has joined the team as its SVP and director of media innovation.
TSN launches BarDown.com
TSN combines sports and pop culture in new outlet to feature original video, viral content and a branded video series from sponsor Coke Zero.
Carat wins buying business for P&G Canada
The agency takes over that piece of the company’s Canadian media account, with planning still split between it and Starcom MediaVest Group.
Execs weigh in on Samsung’s Oscar screen time
Harvey Carroll, Veronica Holmes, Sheri Metcalfe and Lauren Richards on the record-breaking selfie, and how future integrations could be improved.
Adap.tv unveils programmatic TV option
The AOL Networks-owned company’s new launch is now available in the US and will be launching in Canada before the end of the year.
IAB Canada adds new board members
Paul Burns from Shaw Media and Yahoo Canada’s Claude Galipeau are joining the organization’s board of directors effective immediately.
