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Is Edmonton the romance capital of Canada?
BBM Analytics RADTracker data from Valentine’s Day last year shows Alberta’s capital led in radio ads for jewellery, dining and chocolate.
MEC releases its 2014 trend preview
With trends from connected devices turning into connected living to data and marketing growing up, the fourth annual Review Preview is written by senior staff at the agency from across its international network.
Mobile TV app users to reach 1.29 billion by 2018: study
Dallas-based research firm Parks Associates explains how TV apps are gaining in popularity, with 61% of tablet owners and 55% of smartphone owners using them monthly.
Ford Lincoln buys the top: Media Monitors
The car co bought the most airtime in Toronto for the week of Feb. 3 to 9 for the fourth consecutive week, with Bell Bundle taking the top spot in Montreal.
Canadian Cannes jury members announced
Karine Courtemanche, president of Touche! PHD, will sit on the media jury this year.
How Canadians are using smartphones during the Olympics
New data from IDC Canada shows that just less than half of smartphone users will use them to keep up with the Games.
Temple Street continues digital expansion with Evolve
The fitness platform (pictured) is the first project from the creative content arm of Temple Street Media Ventures, a division of the Toronto-based prodco that oversees digital projects.
SourceKnowledge partners with adRise
The partnership means brands and agencies represented by SourceKnowledge can now run online video campaigns across connected TV devices.
AOL Canada adds to sales team
Susan Byng joins the company as its head of specialist sales from her most recent role at Microsoft, as Dana Toering is promoted to lead revenue efforts.
Canadians are ‘content stacking’: Ipsos
New numbers from Ipsos Reid confirm most Canadians are not cutting the cord, but rather stacking content services on top of what they already have.
Mindshare North America hires communications lead
Joan Colletta-Sapp has joined the agency in the new role of head of North American communications planning.
Rogers Communications posts lower Q4 earnings, revenue
The media giant said the Sochi Olympics has forced it to air more NHL games during the latest financial quarter due to a compressed league schedule ahead of the Winter Games.
The race for the content marketing Olympics: blog
Performance Content Group’s new SVP of client development Paul Cowan on the Canadian brands winning the Sochi content games.
The Weather Network launches on connected TV
Videos, personalized forecasts and enhanced weather content are available on the new offering from Pelmorex Media.
Young Lions and Marketers jury announced
The annual competition will be judged by 29 industry professionals across the Media, Marketing, Cyber, Print and Film categories.
