The Verdict: #Whatittakes
Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.
What if Aereo came to Canada?: blog
Sheetal Jaitly, director of business development and media for Pivotal Labs on the platform, and how it could contribute to the disruption of the current broadcast model in Canada.
Saving Hope wraps second season on high note
The CTV original drama averaged 1.6 million viewers throughout the second half of season two, with a timeslot win for its Feb. 27 finale.
Bell Media unveils new OOH column design in Montreal
The Astral Out-of-Home division unveils distinct digital and static displays designed for the Quartier des Spectacles cultural hub.
Canadian Family launches sponsored iPad edition
The launch kicks off with the magazine’s March issue and is part of a larger initiative from publisher St. Joseph Media.
Halifax’s Lite 92.9 reformats as Jack FM
Rogers aims to grow listenership by getting away from a crowded adult contemporary market and reaching an underserved audience.
The Globe and Mail to launch daily video series
The title has updated its homepage, adding an emphasis on the website’s visual elements one month out from the launch of its daily video show Globe Now.
One Last Thing: Matthew Logue on Olympic sponsorship success
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.
Top takeaways from the Mobile World Congress: blog
Neil Sweeney from Juice Mobile and Naveed Ahmad at Addictive Mobility gives MiC CEO-level insight from the show floor in Barcelona.
Shaw launches History Go app
Full series and new episodes of Vikings and Yukon Gold are now available to TV customers with Shaw and Rogers, but Bell customers will have to wait.
Rogers Wireless buys the top: Media Monitors
The phone company purchased the most airtime in Toronto for the week of Feb. 17 to 23.
Why Bell Media is unlocking its CTV GO app for the Oscars
The broadcaster is using the biggest TV event of the year to promote the app’s live streaming capability, which currently requires a Bell subscription to view.
Bud Light partners with Electronic Nation Canada
The beer brand is now the lead sponsor for the Digital Dreams and Brrrrr! electronic dance music festivals, and has identified the genre as a growing opportunity to connect with its core demo.
BelVita starts well with V
As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.
Discovery Canada makes ratings waves with Cold Water Cowboys
The specialty channel netted one of its biggest premieres ever for the 10-part series about Newfoundlanders who make their living at sea.
