Molson Coors planning Olympic-like activation at Pan Am Games
The official beer and cider supplier is looking to create something similar to Vancouver 2010’s Molson Canadian Hockey House in Toronto in 2015.
MDC Partners launches Assembly
The network’s new agency combines TargetCast and RJ Palmer and will be lead by former Carat president Martin Cass.
Cable dips while fibre optic TV grows: MTM
TV distribution analysis from Media Technology Monitor shows Canadians are turning away from satellite and cable and increasingly choosing Bell Fibe and Telus Optik TV.
MacLaren McCann adds an SVP in Vancouver
Former OMD GM Rick Sanderson has joined the team as its SVP and director of media innovation.
TSN launches BarDown.com
TSN combines sports and pop culture in new outlet to feature original video, viral content and a branded video series from sponsor Coke Zero.
Carat wins buying business for P&G Canada
The agency takes over that piece of the company’s Canadian media account, with planning still split between it and Starcom MediaVest Group.
Execs weigh in on Samsung’s Oscar screen time
Harvey Carroll, Veronica Holmes, Sheri Metcalfe and Lauren Richards on the record-breaking selfie, and how future integrations could be improved.
Adap.tv unveils programmatic TV option
The AOL Networks-owned company’s new launch is now available in the US and will be launching in Canada before the end of the year.
IAB Canada adds new board members
Paul Burns from Shaw Media and Yahoo Canada’s Claude Galipeau are joining the organization’s board of directors effective immediately.
Olympic Closing Ceremony takes the week: BBM Canada
The close of the Olympics in Sochi took in the most viewers for the week of Feb. 17 to 23.
Cannes Lions makes changes to Media award
Festival organizers are replacing Media Agency of the Year with Media Network of the Year.
Sochi Paralympic Games coverage announced
The Canadian Paralympic Committee Broadcast Consortium lead by CBC will broadcast more than 90 hours of TV coverage and 250 hours online.
Say Media to run A+E Networks sites
The media company will manage editorial, sales and technology for Bio.com and LifetimeMoms.com, and add video pre-roll to its inventory for the first time.
Corus goes country with radio rebrand
The media co is aiming for bigger ratings by switching its Southwestern Ontario More FM to Country 104.
Academy Awards brings in best ratings since 2011
An average audience of 6.12 million tuned into Sunday night’s broadcast on TV, besting Super Bowl ratings in Toronto and Edmonton.
