Rogers unveils NHL anchors
George Stroumboulopoulos will end his show with the CBC after this season and anchor the team starting in the fall, with Don Cherry and Ron MacLean continuing on Coach’s Corner.
GE Monogram launches branded chef series with enRoute
Print and video content featuring Canadian chefs will appear in Air Canada’s inflight magazine as well on the back-of-seat entertainment system.
Spun Out debuts to big numbers
The new CTV original comedy brought in over a million viewers for its Thursday night premiere.
Rogers goes outside for radio push
A promotional campaign for ten stations across the country is using media outside Rogers’ network of properties, a first for many stations.
Next generation wearables, privacy and drones at SXSWi: blog
Jodi Brown, director of content at Mediacom, dissects the first days of the festival, with notes on the top trends and activations, from line-holders to the return of Grumpy Cat.
Mondelez announces partnership with Facebook
The brand is shifting more money into digital and incorporating the social media site into the core of its media planning.
Bristow Media announces social media innovation incubator
Julie Bristow’s company unveiled plans for the new project at the inaugural #AcademySocial event during Canadian Screen Week.
Rogers announces FXX Canada programming slate
With new series Fargo and Ali G: Rezurection, the younger-skewed extension of FX Canada will launch alongside the new FXNOW video player and app Apr. 1.
On the MIC: George Ivie talks measurement
The CEO and executive director of the Media Rating Council previews his IAB MIXX keynote, talking expanding definitions of TV, cross-media and the online digital f-word.
Ford Lincoln buys the top: Media Monitors
The car co bought the most radio airtime in Toronto for the week of Feb. 24 to March 2.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Radio-Canada expands ICI Tou.tv
Premium service Extra will make 400 new titles available to Rogers and Telus customers for free, or to non-subscribers for a monthly fee.
People distracted by the second screen: study
A new study from Tapped Mobile, App Promo and BrandSpark finds the majority of Canadians don’t browse their phone for content related to their programming.
The Canadian guide to SXSW
Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.
Rogers postpones 2014 Buffalo Bills game in Toronto
The media co has announced it is pushing the next game back one year, adding it has built a Canada House at the Bills stadium in Buffalo.
