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Spotted! Disney brings Frozen to life
The media company has created a suite and activity cave at Quebec City’s Hotel de Glace to promote the upcoming DVD and Blu-ray release of its most recent animated feature.
Big Brother Canada returns March 5
The Brick returns as a sponsor for the second season, though there are still some multi-platform sponsorship opportunities available.
The Score rolls out new personalized Feed
Benjie Levy, president and COO at the company, on its new app update, which will allow The Score to start including additional native advertising options.
Industry optimistic about digital video: survey
Reaching consumers not exposed to TV ads is seen as the biggest benefit of digital video advertising, according to a study commissioned by Videology and conducted by Forrester Consulting.
Credit Unions of Ontario launch first-ever TV spots
The newly formed group has unveiled a 30-second spot targeting adults aged 30 to 49.
Booking.com kicks off first-ever Canadian push
The hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.
Starcom MediaVest Group launches Content@Scale
Jeff Thibodeau, SVP of digital media in Canada talks about the new real-time content platform that will connect publishers with clients.
Evolve to represent Apartment Therapy’s Canadian ad inventory
The publisher continues to expand its TotallyHer female-focused ad offering in Canada.
Vancouver Magazine launches redesigned look
The TC Media city magazine has unveiled its first new look in seven years.
Yahoo’s latest updates
Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.
Reader’s Digest revamps
The Canadian association’s general manager Philippe Cloutier on recent changes at the title, from its paper stock to a new mobile-optimized website.
CIBC takes top spot: Media Monitors
The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.
Kraft and Keith’s MasterChef Canada activations
The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.
Cannes Young Lions and Young Marketers competition open for 2014
Canadian organizer the Globe and Mail has announced entries are now being accepted for this year’s events.
Bell Media adds a new sales SVP
Patrick Jutras has been promoted to the new role from his previous position with RDS.
