GameTV announces winter and spring schedule
The Fashion Fund with Ana Wintour anchors a revamped lineup targeting women aged 25 to 54.
LCBO shifts focus to responsible hosting
The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.
New partnership brings Wi-Fi to TTC stations
Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.
Ad spend will grow, but not as much as expected: report
With GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.
Sunni’s shining career
As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.
Ad revenues to grow 6.5% in 2014: Magna Global forecast
As the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.
Juice Mobile launches voice-activated ad
Neil Sweeney, CEO at the mobile co, tells MiC about kicking off the ad unit in Canada with its partner Nuance Communications.
MediaCom appoints global head of mobile
The GroupM media agency has hired Ben Phillips in the position to focus on mobile strategy with clients.
BBM Analytics names president and COO
David Phillips has been named to the newly created position.
Canadian Business and Profit to merge
Rogers is consolidating the business magazines as well as offering marketing expertise to corporations with the launch of a communications service, CB Insights.
VMedia launches ‘pick a pack’ channel options
The Ontario IPTV and internet service has launched the UChoose Store, allowing consumers to package more than 40 channels together as they choose.
Bell Media renews NFL TV rights deal, includes digital
The latest multi-year deal underlines the importance of live TV sports to Canadian broadcasters amid audience fragmentation.
L’Oreal on its partnership with the NHL for Men Expert
How the men’s brand, which has a small media spend, partnered with the NHL in conjunction with its upcoming younger-targeting line of products.
Sens install 700 HD monitors at Canadian Tire Centre
The Cisco-powered system, which includes a 700 square-foot HD LED screen, offers sponsors flexible ad opportunities.
Where Canadians spend their media time: Report
ZenithOptimedia has released its 2013 New Media Forecast, noting 88% of Canadians will have internet access by 2016.
