Now magazine coming to subway stations
A new deal with Gateway Newstands will see 20,000 copies of the alt weekly circulated in subway stations in Toronto starting in January.
Cottage Life Media adds to its western presence
The Blue Ant Media-owned company is rebranding Cottage magazine and launching the Edmonton Cottage Life and Cabin Show next spring.
IPG Mediabrands names new Canadian CEO
Harvey Carroll has been named to the position from his most recent role at Grip Limited.
OMD Canada takes two at the CMAs
The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.
Poll: most Canadians want pick and pay cable pricing
“The findings reveal that Canadians prefer channel bundles, however, also want the option to build their own packages,” Rogers Communications, which commissioned the Harris/Decima survey, reported.
One last thing: Michael Neale on the NHL’s deal with Rogers
MediaCom Canada’s chief investment officer closes the week with his thoughts on what the blockbuster deal will mean for Rogers.
Ford Lincoln buys big: Media Monitors
The car co bought the most airtime in Toronto from Nov. 18 to 24, according to the latest report.
Sun Media added as Canadian Olympic Committee partner
The Quebecor-owned publisher is named COC’s official national French-language media partner and regional French- and English-language media partner.
Walmart’s fly(er) pyjama party
The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social
Chopped Canada unveils launch details
The Food Network Canada show will premiere on Jan. 2 with KitchenAid and Uncle Ben’s as the two launch sponsors.
Ivanhoe Cambridge asks Black Friday shoppers to give back
The mall network has launched a campaign for Throwaway Thursday, which rewards shoppers for bringing in donations on the busy shopping day.
L’Oreal Paris Men Expert partners with the NHL
The brand has entered into a three-year partnership with the hockey league, marking its first major sports sponsorship.
Spotted! Air France brings Paris metro to Montreal
The airline is making transit users in the city do a double-take with its latest execution.
Omni relaunches online presence
The Rogers Media brand has launched a new website aimed at becoming a second screen for the channel with content in 27 languages.
Bell Media sells four TV properties to DHX Media for $170M
The Halifax-based producer picks up Family Channel and three Disney-branded channels that had been on the auction block following BCE’s $3.38 billion purchase of Astral Media.
