MiC’s Most Clicked 2013: More changes at Bell Media
The departure of former VP of brand partnerships Mary Kreuk and head of research Rob Dilworth following Bell Media’s acquisition of Astral Media is the fourth most-read story of the year.
Leveraging real Christmas joy: MiC’s Holiday Tour
Denneboom’s Leslie Krueger, UM’s Shelley Smit and Maxus Canada’s Ann Stewart on Christmas activations from WestJet, Sainsbury’s and the Portable North Pole.
Instagram Direct’s opportunities for brands
Matt Di Paola of Critical Mass shares his thoughts on the advertising possibilities the expansion could offer and the push to get paid spots on the service in Canada.
Next Issue Canada promotes launch
The new Rogers Media initiative has kicked off a cross-platform advertising campaign to let consumers know about its 30-day free trial.
MiC’s Most Clicked 2013: Molson brings Coors Banquet to Canada
The news that Molson Coors Canada was launching the beer north of the US was the fifth most-clicked story of the year.
Graham Moysey on his time at AOL Canada
The outgoing country manager tells MiC about what has changed at the company and in the digital landscape, and what he sees coming next as he moves into his new role as head of international at AOL.
Spotted! Ripley’s expands its Lagoon
The new aquarium has launched an OOH execution that turns Toronto’s Skywalk into an extension of the aquarium’s lagoon.
TC Media grows its team
The company has added two new VPs to its Interactive Marketing Solutions Group as part of a slate of hires and promotions in the division.
BrightRoll announces strategic partnership with Nielsen
The video advertising platform’s deal with the measurement company opens the door for new innovations in programmatic buying.
The Weather Network adds a storm sponsorship
With winter officially starting next week, the Pelmorex Media company has added Storm Watch sponsorships to its roster, with MTD Products taking the first spot.
Spence Diamonds buys the top: Media Monitors
The jewellery company bought the most airtime in Toronto for the week of Dec. 2 to 8.
Spotted! St-Hubert products launch in Ontario
The Quebec-based restaurant introduces Ontarians to its branded grocery store products with a holiday gift.
Specialty TV’s survival plan
Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.
VW makes a movie
The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.
L’Oreal and Nissan named as key sponsors of The Grammys on City
The two brands are sponsoring Rogers Media’s broadcast of the show, which is back on City for the first time in 19 years.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
