Facebook growing fastest among Canadian seniors: MTM
A report from Media Technology Monitor shows penetration among users 65 and older has grown at a rate of 38% since 2010.
Molson goes the distance
The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.
MiC Most Clicked 2013: Sunni Boot to step down at ZenithOptimedia
The industry veteran’s announcement that she was leaving daily operations at the media agency is the second most-read post of the year.
Associations reflect on 2013: ICA
The ICA’s Gillian Graham on three trends she spotted this past year and three things her organization is preparing for as we head into 2014.
The evolution of brands on social
Rebecca Shropshire, director of digital sales at the CBC, on why brands and agencies are moving away from community management and towards ads on social media.
Millennials are media multi-tasking machines: report
A new Media Technology Monitor poll finds that 85% of adults aged 18 to 33 report being connected to the internet while watching TV.
Facebook tests autoplay video ads
A Mindshare promo for Summit Entertainment’s Divergent serves as a guinea pig for the new ad unit.
M2 names new VP, client business partner
Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.
Robin Hassan on what’s hot and not for 2014
From multi-device campaigns to branded apps, find out what the SVP of digital strategy for MediaCom Canada thinks is on the rise and what’s cooling off.
MiC’s Most Clicked 2013: Oreo gives fans the One Direction treatment
A contest from the Mondelez brand around the pop group this summer (unsurprisingly) garnered big hits.
Big Bang Theory takes top spot: BBM
The comedy was the most-watched show for the week of Dec. 2 to 8.
Mindshare names Unilever client lead
David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.
MediaCom names global head of digital investment
Vik Kathuria has been promoted to the newly created role from the US office.
NBA Canada partners with Foot Locker
Dan Mackenzie, VP and GM of the league in Canada, talks about the deal with the retailer and how it will be activating.
Rogers’ NHL deal could spur regulators: Moody’s
The ratings agency speculates the hockey deal could spark CRTC intervention if it is seen to be adverse to consumers.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
