CTV unveils mid-season lineup
MasterChef Canada makes its series debut along with new and returning dramas.
Criminal Minds takes top spot: BBM
The drama had the most viewers for Wednesday night and the week, for the period between Nov. 25 and Dec. 1.
Mid-season TV check-up
Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.
Spotted! Jack Daniel’s builds a barrel tree
The Brown Forman brand is celebrating the holidays with a giant structure outside the offices of its AOR, The Hive, in Toronto.
Dove targets Twitter bashing
The Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.
GameTV announces winter and spring schedule
The Fashion Fund with Ana Wintour anchors a revamped lineup targeting women aged 25 to 54.
LCBO shifts focus to responsible hosting
The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.
New partnership brings Wi-Fi to TTC stations
Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.
Ad spend will grow, but not as much as expected: report
With GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.
Sunni’s shining career
As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.
Ad revenues to grow 6.5% in 2014: Magna Global forecast
As the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.
Juice Mobile launches voice-activated ad
Neil Sweeney, CEO at the mobile co, tells MiC about kicking off the ad unit in Canada with its partner Nuance Communications.
MediaCom appoints global head of mobile
The GroupM media agency has hired Ben Phillips in the position to focus on mobile strategy with clients.
BBM Analytics names president and COO
David Phillips has been named to the newly created position.
Canadian Business and Profit to merge
Rogers is consolidating the business magazines as well as offering marketing expertise to corporations with the launch of a communications service, CB Insights.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
