VMedia launches ‘pick a pack’ channel options
The Ontario IPTV and internet service has launched the UChoose Store, allowing consumers to package more than 40 channels together as they choose.
Bell Media renews NFL TV rights deal, includes digital
The latest multi-year deal underlines the importance of live TV sports to Canadian broadcasters amid audience fragmentation.
L’Oreal on its partnership with the NHL for Men Expert
How the men’s brand, which has a small media spend, partnered with the NHL in conjunction with its upcoming younger-targeting line of products.
Sens install 700 HD monitors at Canadian Tire Centre
The Cisco-powered system, which includes a 700 square-foot HD LED screen, offers sponsors flexible ad opportunities.
Where Canadians spend their media time: Report
ZenithOptimedia has released its 2013 New Media Forecast, noting 88% of Canadians will have internet access by 2016.
Ad expenditure gets slight boost: ZenithOptimedia report
The media co has boosted its forecast by 0.2% for the year, leading into the largest sustained period of growth for ad spend in 10 years, according to the report.
Spotted! Grey Goose flies off the board
The vodka brand tries OOH for the first time, setting silhouetted geese free across downtown Toronto for a campaign targeting millenials.
One last thing: Sunni Boot talks media skills
With a new non-media side CEO taking the top spot at IPG Mediabrands this week, the ZenithOptimedia Canada topper on what people need to succeed in today’s media industry.
Ford Lincoln buys the top: Media Monitors
The car co bought the most airtime in Toronto, with Rogers Wireless taking the spot in Montreal for the week of Nov. 25 to Dec. 1.
City announces mid-season schedule
The Rogers Media channel continues to cater to a primarily urban audience, with new additions like the supernatural Resurrection to its schedule.
Procter & Gamble leads 2013 ad spending: Nielsen
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
TC Media acquires 74 Sun Media titles
The deal, worth $75 million, includes all of Sun Media’s weekly community titles in Quebec.
CRTC approves sponsored programs on CBC Radio 2
The regulator has given the green light to sponsored shows on the pubcaster’s Espace Musique and Radio 2.
Newspaper revenue down in 2012: StatsCan
The government agency has released its latest newspaper numbers, which show advertising revenue dipped by 9.3% between 2010 and 2012.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
