Ford Lincoln buys the top: Media Monitors
The car co had the most radio airtime in Toronto, with Rogers Wireless buying the top spot in Montreal for the week of Dec. 23 to 29.
Associations reflect on 2013: CMDC
Executive director Janet Callaghan (pictured) and president Penny Stevens on three things they realized this past year, and emerging trends going into 2014.
NHL’s Winter Classic a power play for brands, fans
The event hosted the largest-ever audience for an outdoor NHL game, and drew sponsorship plays from companies including Scotiabank, Honda and MillerCoors.
Mariage Quebec focuses on advertorials for 25th anniversary
The St. Joseph Media-owned bridal magazine is putting a new emphasis on branded content and retailer profiles as it kicks off a milestone year.
Jack Tomik talks sales changes at Rogers
The chief sales officer at Rogers Media gives an update on 2013’s changes and previews a new compensation model that is rolling out early this year.
Canadian Tire makes an ice truck
The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.
Associations reflect on 2013: ACA
The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.
The Big Bang Theory takes top spot: BBM Canada
The comedy was the most watched show for the week of Dec. 9 to 15.
CRTC approves Corus purchase of Teletoon, Historia and Series+
While approving the takeover of the former Astral Media assets from Bell Media, the regulator imposed key anti-competitive measures given ownership ties between Corus and Shaw Communications.
MiC’s Nice List: Best of 2013
From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
TSN announces World Juniors Twitter Amplify campaign
McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.
MiC Most Clicked 2013: Rogers changes sales structure
The media co announcing it was changing the way it works with agencies was the most-read story of the year.
Associations reflect on 2013: IAB Canada
President Chris Williams and Joe Strolz, chairman of the board, on three things they realized this past year, and emerging trends going into 2014.
Petro-Canada buys the top: Media Monitors
The gas company entered the list in the top spot in Toronto for the week of Dec. 9 to 15.
CRTC changes TV news service framework
New measures mean Canadians can subscribe to any news service, either in bundles or à la carte.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
