Rogers expands deal with Edmonton Oilers
The telecom company has bought naming rights to the new Rogers Place arena, which is set to open in 2016.
Spotted! The Great Martian War invades Toronto
An alien-inspired projection wall promoted the History channel’s original Canadian film and a companion app around Toronto last night.
Gusto to launch on Bell
Chris Knight, president and CEO of the channel, on how it plans to stand out against its main food and lifestyle competitors.
Exchange Lab secures $8 million in funding
Company CEO James Aitken tells MiC about the money from Business Growth Fund, which will be used to accelerate international growth and add to its trading and intelligence platform DataLab.
Sun Media slashes 200 jobs
The Quebecor-owned media company announced about a quarter of the latest layoffs will come from editorial.
CBC unveils plans for Scotiabank Hockey Day in Canada
The pubcaster plans elaborate coverage of four NHL games and several community events across Canada.
JWT Intelligence unveils 2014 trends list
Immersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.
On the MiC: MDC’s chief procurement officer on Canada’s need to differentiate
Brett Colbert on the need to reverse the trend of using blanket North America campaigns for Canada ahead of his ICA Procurement’s Perspective talk.
Graham Moysey takes top Digi Awards prize
The AOL Canada GM took the nextMedia Global Award of Excellence at last night’s ceremony, with Grip Limited’s The Movie out Here taking Best in Branded Entertainment.
Jean Coutu installs an e-store window
The virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.
V Media Group picks up MusiquePlus, MusiMax
The Montreal-based media co is the new owner of Bell Media’s French-language music channels, which were divested following Bell’s purchase of Astral earlier this year.
Big Bang Theory draws a crowd: BBM
The CTV show was the most-watched of the week, as BBM Canada rolls out changes to the numbers it sends out for its weekly Top 30 report.
The Verdict: Air France builds buzz in Ontario with experiential
The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.
Glam Media Canada partners with LaineyGossip
The company has announced it will be the exclusive sales partner for the celebrity blog.
Pizza Pizza to promote loyalty in 2014
“Club 11-11” cards will be the subject of a big marketing push on radio and TV in the new year.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
