Mondelez joins team Canada
The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
Nightlife relaunches with native advertising
The Newad property has also added responsive design to optimize cross-platform performance for advertisers and users.
Voboc tries to find the words
The Quebec-based cancer organization has launched a new campaign that shows actual reactions to a stranger telling them he has cancer.
Rick Brace to retire from Bell Media after near 40-year career
The current president, CTV specialty channels and production at Bell Media is set to step down at the end of the year, but will continue working with the media co on special projects.
Molson expands its Olympic support
The beer company unveiled the athletes it will be supporting in Sochi, as well as plans to sell its Molson Canadian Victory Bottle in Canada during the Games.
Microsoft narrows its focus
Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.
Adap.tv expands Canadian presence
Dana Toering, head of sales and business development for AOL Canada, tells MiC about Adap.tv Canada’s first hire and plans for the programmatic video advertising platform in 2014.
Pattison rolls out a new ad unit
The OOH company has introduced the Super Train, a full exterior wrap of a TTC subway train, as part of a new campaign from Bahamas Tourism.
Big Bang Theory tops ratings: BBM
The comedy nabbed 3.55 million viewers, while CTV Evening News remained the #1 weekly show for Nov. 4 to10.
PHD takes home gold at Internationalist Awards
The Omnicom agency nabbed the award for work with Scotiabank, while Carat took home silver and bronze prizes and M2M earned a silver award.
Bell Media Mix adds two group managers
Sebastien Joncas (pictured) and Steve Muscat step into the new roles effective immediately, as the ad sales division of the media company looks to grow across Canada.
Spotted! Mattel mixes shopping and play
The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.
Royal Roads makes personal connections
The Vancouver Island university is offering prospective students the chance to speak directly with graduates with a campaign that brings LinkedIn to life.
Toronto Star changes sales structure
The Torstar paper is moving its sales operations to Metro to provide a single and national point of contact for marketers in Canada.
