Polar teams with Native Lift
Polar’s senior director of marketing and sales management, Tony Vlismas, talks about the partnership, which will add paid promotion to the company’s native ad platform, MediaVoice.
St. Joseph Media expands online shopping platform
The media co is adding shopping pages featuring items selected by the editors of Canadian Family, Weddingbells and Toronto Life to its websites.
Ontario Power Authority buys top spot: Media Monitors
The company has purchased the most radio airtime in Toronto for the week of Nov. 4 to 10.
WineWire pops open a bottle
The online wine retailer’s CEO, Adam Bekhor, talks about its upcoming pop-up shop, marketing strategy and plans to open up a semi-permanent location in Toronto.
Sony Canada offers first-time experiences
The electronics brand is promoting its 4K Ultra HD TVs with its first TV campaign in years, which offers consumers a chance to win a once-in-a-lifetime adventure.
What’s on TV? All WestJet, all the time
The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.
Spotted! American Express surprises travellers at Pearson
Passengers at the airport can pick up their “World of Yes” kits right off the baggage carousel, as the company tries to win over frequent flyers.
The struggles of digital video measurement: BrightRoll Summit
Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.
Spotted! Blue Ant Media gets historical for Smithsonian
The media co is bringing people and items that can be found at the Smithsonian to life to promote the launch of the channel of the same name in Canada.
Postmedia partners with SendtoNews
The publisher will carry exclusive video content from leagues like the NFL and offer advertisers pre-roll and sponsorship opportunities packaged with traditional buys.
Globe and Mail leads in paid circ: AAM
The paper’s Saturday and weekday editions topped the list, according to the latest Alliance for Audited Media report.
Rogers names VP of business development, platforms and innovation
Corby Fine steps into the new role effective immediately and will lead the business development, audience solutions, ad network and platform management teams.
SMG to validate campaigns with ComScore’s vCE dashboard
The agency’s SVP of digital media, Jeff Thibodeau talks about the impact the partnership will have on its workflow.
Teens find out more about veterans via SnapChat
The Memory Project used the messaging service for a Remembrance Day campaign.
Much goes big for the holidays
The Bell Media-owned channel has brought back The Big Jingle, with new ad and sponsorship opportunities available around both the live concert and the TV broadcast.
