Driving relaunches with responsive design
The Postmedia-owned automotive hub has also introduced a scrolling header with a new ad unit integrated into it and additional display and pre-roll opportunities.
Dempster’s introduces Healthy Way
The new product line includes four types of bread and is being promoted with the brand’s first ever fully-integrated dual campaign for English Canada and Quebec.
Rogers VP shares vision for pick-and-pay regime
Ken Engelhart, VP of regulatory at Rogers Communications, talks about the potential fallout from this week’s Speech from the Throne.
Metro Montreal names new VP and publisher
Nicolas Faucher has been promoted to the new role at the TC Media-owned daily.
Spotted! Microsoft launches Surface 2 with Deadmau5
The tech company hosted an exclusive concert at Toronto’s Kool Haus with street teams handing out wristbands and demonstrating the new tablet in advance of the show.
Nathalie Cook named VP of sales for TSN
Cook replaces Joe Carter, who retired in September, and will step into her new role effective immediately.
The Government of Canada buys the top: Media Monitors
The federal government bought the most radio airtime in Toronto for the week of Oct. 7 to 13.
Canadian Tire partners with Cake Boss
The retailer is promoting the launch of a new bakeware line with TLC star Buddy Valastro through a multi-platform campaign.
Parks Canada hosts a quiet concert
The Government of Canada agency is partnering with CBC Music and Sennheiser wireless headphones to host the “Quietest. Concert. Ever.” featuring Hedley live from Banff National Park.
Sun Life plans ahead
The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.
P&G shines a light on moms
The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.
The potential impact of cable package unbundling
ZenithOptimedia’s Sunni Boot and Starcom MediaVest’s Bruce Neve weigh in on what the possible shift to a pick-and-pay subscription model as outlined in yesterday’s Speech from the Throne would mean in the market.
Spotted! Breathe Right encourages naps
The GlaxoSmithKline brand has launched a street-level pod hotel in Ottawa this week, offering 20-minute naps to tired passersby.
Facebook fallacies from its head of measurement
Rick Malhotra tells MiC how agencies need to think beyond the click-through rate when using the social media site in their campaigns.
UM Canada hires a VP of strategy
Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.
