Olive Media signs with Casale for its Private Exchange
The company’s VP of performance media tells MiC why it is giving clients the option to work with Casale Media’s Index Platform.
Shaw Media expands Go
The media co is bringing the live streaming platform to Global subscribers across Canada starting tomorrow.
In a TIFF: Bell Media expands its presence
Inheriting an opening night sponsorship from Astral and launching a Twitter Mirror on eTalk are among the media co’s new activations at this year’s festival.
ATN expands cricket coverage
The broadcaster will air 1,115 days of live coverage over the next five years, and offer a wide array of sponsorship opportunities, including presenting sponsorships.
Spotted! Microsoft tours campus
The company is bringing its full fleet of Microsoft devices to campuses across Canada for the first time with a dorm room featuring its newest products.
Corus Radio launches series hosted by The Property Brothers
The series, called Off Topic, premieres Sept. 14 and is the first time Corus has leveraged its TV talent for a new radio show.
Songza to grow ad operations and sales teams
The music streaming service has received $4.7 million, which it will use to scale up its native advertising platform, Branded Moments.
W Network targets commuters for fall campaign
The female-targeted specialty channel is relying on its first Union Station domination and radio ads to support shows like Love It or List It: Vancouver.
Postmedia to sell two real estate assets
The media company is selling the Calgary Herald building and outsourcing printing to TC Transcontinental, which will result in changes to the paper’s format and size.
Former Olympic Consortium SVP launches Cimoroni & Company
Dan Cimoroni’s client services and content company comes to market with a Bell Media partnership that will see it represent ad inventory for the 2015 FIFA Women’s World Cup.
Canadian Tire Corp partners with MLSE
The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.
In a TIFF: Grolsch hosts an Open House
The beer brand is hosting patio space with performances by artists and musicians, and is also the presenting sponsor of the TIFF Discovery program.
Showcase shows its character
The Shaw specialty is promoting its fall TV season and shows like King & Maxwell and Copper with its largest campaign of 2013.
CTV announces Amazing Race Canada after-show special
Mike Cosentino, SVP of programming for CTV Networks, tells MiC about the special, which will be hosted by the cast of The Social.
PepsiCo and Microsoft up their game
The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.
