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Tessa & Scott skate onto W Network
The six-part half-hour series will follow skating duo Tessa Virtue and Scott Moir in their quest for Olympic gold at the 2014 Winter Games in Russia.
Aldo gets back to basics
The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.
Newad to represent Free Media
The company has partnered with the media services co, which represents more than 50 campus newspaper websites.
AAM makes newspaper reporting changes
Joan Brehl, VP and GM of the organization, tells MiC about what she calls historical updates to the way newspapers measure their circulation in Canada.
Canada Summer Games Host Society puts its game face on
The society is promoting the 2013 Games in Sherbrook Que., with TV spots, which are accompanied by its first ever digital and national radio buys.
Evolve Media goes ‘3D’ with new ad unit
The publisher’s Out of Unit Player adds pop-out 3D effects to advertisers’ assets, and has been leveraged in Canada by Lexus.
How Canadian TV nets covered the royal birth
The supper-hour coverage featured visits by correspondents to local hospitals to interview mothers who also gave birth Monday (pictured, The Lindo Wing at St. Mary’s Hospital, Paddington).
Comic-Con Blog: TV comes alive on the streets of San Diego
Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.
Sourceknowledge adds gamified ad units
The Montreal-based ad network’s co-founder talks about the company’s partnership with blurbIQ, which will see it expand its video offerings for advertisers.
CASSIES Awards entries due next week
The 2014 awards judging chair Ted Boyd tells MiC about the changes he has seen since becoming part of the judging process a few years ago.
Muskoka Brewery unravels the Mad Tom mystery
The brewery is exploring the many legends behind the name of Mad Tom IPA with its first-ever mass radio campaign for the brand.
Under the Dome remains on top: BBM
The sci-fi drama nabbed 1.78 million viewers, while CTV Evening News was the most-watched weekly show for July 8 to 14.
Hard-hitting animal rights ads: MiC’s Global Tour
Jungle Media’s Sheri Metcalfe weighs in on print ads from Wildlife Friend Foundation, Conservation International and PETA.
New CEO of AOL Networks named
Bob Lord will join the company from Publicis Groupe Aug. 1, and oversee all aspects of AOL Networks, including a global advertising partnership with Publicis.
Chatelaine takes to the radio
Publisher Tara Tucker talks about the Rogers-owned publication’s weekly two-hour radio show, which will debut July 21.
