Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
Food Network Canada serves up its fall schedule
The lineup for the specialty includes new competition series Cutthroat Kitchen (pictured) and will offer both ad and sponsorship opportunities.
Microsoft Advertising innovates with new ad tech
At Cannes this year, the company unveiled three new technologies, including spandex that acts as a touch-screen and interactive banner ads.
Blue Goose ships in a fresh sampling program
The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.
Tim Hortons tackles new partnership with Hamilton Tiger-Cats
The deal will see the team’s new stadium named Tim Hortons Field and allow the QSR chain to serve its products at concession stands.
Women’s College Hospital channels pink power
The hospital is relying on out-of-home buys and a custom print execution in the Toronto Star to promote its alternative healthcare offerings.
Spotted! Tommy Hilfiger brings the beach to Toronto
The apparel brand retrofitted a 1970s bus to promote and sell its limited-edition Surf Shack collection.
Loblaw to buy Shoppers Drug Mart
The grocery retailer expands its small-format footprint with the acquisition of the drug store company.
MDC Partners adds an EVP of analytics
David Norton will work with the network of agencies to help build its analytics and consumer insights resources.
Oakley Canada joins the Olympic team
Oakley’s Alex Langevin talks about the four-year deal, which will see the brand create a special line of eyewear for Canada’s Olympic athletes.
MiO gets sporty
The Kraft Foods water enhancer has launched a new campaign to kick off its MiO Sport.
Smithsonian Channel launching in Canada
Blue Ant and Smithsonian Networks are launching the channel, which will be commercial-free but offer advertisers sponsorship and content marketing opps.
Under the Dome overcomes competition: BBM
The Stephen King-inspired drama nabbed 1.61 million viewers, while CTV Evening News was the top weekly show for July 1 to 7.
Cogeco Q3 earnings virtually unchanged, despite revenue rise
Recent acquisitions boosted the revenue line, while the profit line was offset by purchase costs.
Sears Canada partners with Penningtons
The retailer will sell the Reitmans-owned brand’s clothing and revamp department stores to launch dedicated plus-sized sections.
Spotted! Legoland Discovery Centre builds movie mosaics
The Toronto-based attraction enlisted the aid of passersby to help construct an ad for the release of its upcoming 4D film Legends of Chima.
