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James Ready tells consumers to buck off
The Moosehead beer brand is raising awareness for its dollar off promotion with a radio-only campaign.
Mitsubishi Outlander drives into top spot: Media Monitors
The automotive brand bought the most airtime in Toronto, while Nissan took the top spot in Montreal for the week of July 8 to 14.
W Network unveils fall sked
The Corus specialty channel is launching new seasons of homegrown series like Property Brothers (pictured) and Come Dine With Me Canada.
Cineplex to acquire EK3 Technologies
The company is looking to expand its digital indoor signage unit, Cineplex Digital Media, which currently has networks in sports stadiums and theatre lobbies.
Bell Media reveals sales leadership team
Sales president Luc Sabbatini (pictured) announced that Lesley Conway was named SVP of sales for English Canada, and said an SVP of sales will also be named in Quebec.
Family Communications launches PromCanada
The teen magazine will be available in print, online and on mobile, and offer advertisers a variety of custom executions.
Spotted! John Frieda opens frizz-free salons
The hair product brand is launching pop-up salons in Toronto, Montreal and Vancouver, which are being promoted by Newad’s digital signage.
Toronto’s Festival of Beer teams with Hailo
The festival’s Les Murray talks about the partnership, which includes on-site advertising for the taxi service and a contest that offers $20 off a cab ride.
Videology relaunches video advertising platform
Videology’s Mark McKee discusses the new features of the platform and the shrinking gap between TV and digital buying.
Addition Elle promotes plus-sized beauty
The Reitmans-owned retailer is kicking off a TV and digital campaign supported by a search for a plus-sized fashion model.
Tapped Mobile announces its official launch
The mobile advertising service provider’s Jed Schneiderman also talks about the roll out of its guaranteed cost per view product for mobile and desktop.
The Amazing Race Canada wins out of the gates: BBM
The competition series, which premiered Monday night on CTV, became the most watched Canadian program since the Corner Gas finale in 2009.
Corus overhauls leadership team
As the company looks to more closely align its TV and radio business units, current Corus Television EVP and president Doug Murphy will become EVP and COO, effective Sept. 1.
Sun Media to slash 360 jobs
The Quebcor-owned subsidiary is also ceasing publication of 11 of its titles, including the 24hrs dailies for Ottawa, Calgary and Edmonton.
Sharknado takes Friday night by storm: BBM
The horror flick, which aired exclusively on Space, drew in 300,000 viewers, was the top specialty program for the day and received more than 22,000 Twitter mentions.
