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DentsuBos hires VP of media
Sheri Rogers joins the agency from her most recent position at Cossette Media.
Canadian Health & Lifestyle hires new EIC
Beth Thompson, who has also worked at More and Glow is taking the helm at the Rogers Media magazine.
Global ad spend gets slight downgrade
Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.
Fall TV: Being upfront
Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.
TC Media launches new auto site
AutoGo.ca is a lifestyle-focused car website featuring used car listings in partnership with Wheels.ca and AutoCatch.com.
Canadian Tire inks long-term deal with Ottawa Senators
Company VP Duncan Fulton on the deal that includes the Sens arena being renamed the Canadian Tire Centre.
YTV reveals fall TV schedule
The Corus-owned kids channel will premiere new series like OH NO! It’s an Alien Invasion and See Dad Run (pictured).
Stanley Cup finals score with viewers: BBM
CBC’s hockey coverage netted 2.7 million viewers, while The Voice was the top daily show for the week of June 17 to 23.
MEC launches Momentum
The media agency’s global director of integrated planning tells MiC about the new study that examines the global purchasing decisions of consumers.
BCE announces next steps following approval of Astral takeover
Bell Media will add eight Astral pay and specialty TV services to its roster, including HBO Canada and Canal Vie, as well as 77 radio stations like NRJ and Virgin Radio.
Pizza Pizza buys top spot: Media Monitors
The QSR purchased the most radio airtime in Toronto for the week of June 17 to 23.
Aeroplan launches Distinction for top earners
To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.
Spotted! Pepsi opens pop-up lounge
The space invites visitors to take the classic Pepsi Challenge, and will feature appearances and live performances by musical guests like Lights and Karl Wolf.
Rogers Media unveils Sportsnet 360
The new channel, formerly The Score, will launch on Canada Day with an MLB match-up and the new show Blue Jays Xpress.
Manulife Financial targets boomers
The company has launched a new campaign focused on retirement, with the goal of letting people know it does more than just life insurance.
