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Canadian Living announces refresh
The TC Media brand is introducing changes, including additional sponsored content opportunities and varied editorial content, beginning with its September issue.
Chrysler launches Western-themed campaign
The automotive brand is using projection mapping in Calgary to promote its Dodge Ram truck model on buildings, as a follow-up to an April campaign (pictured).
Molson Canadian shows its pride
The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.
InNetwork launches social influencer network platform
The company’s CEO Chris Keevill talks to MiC about the platform, which connects advertisers with social influencers based on audience data.
Cannes wrap-up: Canadians on what they saw and learned
MiC caught up with Canucks from across the ad industry at the Globe and Mail‘s Canada party late last week and asked about the best things they saw at the festival.
Stanley Cup Finals win top ratings: BBM
CBC’s hockey coverage netted 2.57 million viewers, while The Big Bang Theory was the top daily show for the week of June 10 to 16.
Dissecting the future at Cannes
Aegis Media presented a talk from the MIT Media Lab on where the connection between humans and brands is heading.
Rogers launches online social engagement show for The Project
The digital extension will see participants in the City and OLN doc-reality series engage with fans of the show after it airs on TV.
Canada picks up more Gold
Grip Limited gets Gold in Branded Content, with Canada also picking up prizes in Film and Titanium & Integrated on the last night of awards in Cannes.
Zoomer Media launches Everythingzoomer
The company has consolidated its online properties into a single content hub that will also be optimized for mobile.
Tic Tac Canada asks Canadians for a flavour
The brand has launched a digital-only campaign and a microsite that allows Canadians to cast their votes for one of three potential flavours.
Bell Media renews TV deal for World Juniors hockey tournament
TSN and RDS have secured multi-platform rights to the annual holiday season tournament for the next 10 years.
Mobovivo brings second-screen apps to Quebec
Mobovivo’s CEO Trevor Doerksen talks to MiC about the company’s partnership with Montreal’s Turbulent Media.
AOL inks ad representation deal with Cinoche
AOL’s head of ad products and sales Leanne Gibson (pictured) talks to MiC about the digital and mobile ad opps the company will offer clients.
Pizza Pizza buys top spot in Toronto: Media Monitors
In Montreal, it was fashion retailer Mondo Uomo that bought the most radio time for the week of June 10 to 16.
