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Fall TV: The next big thing in specialty
The expected hits and momentum-builders for the new specialty TV viewing season.
Mario Cecchini joins Corus
The former Astral Radio sales and marketing SVP will oversee Corus’ Eastern Ontario radio stations, and the Quebec specialty TV and radio assets to be acquired from Bell-Astral.
Bell Media adds Astral execs to leadership team
Luc Sabbatini has been appointed president of Bell Media Sales, taking over from Rita Fabian as the BCE-Astral transaction closes July 5.
Volkswagen relaunches its Tiguan
The automaker is spreading the word on its compact SUV with a new campaign.
TSN announces CFL sponsor lineup
Purolator will add an online activation to its Tackle Hunger program, while Wendy’s will remain the sponsor of CFL Friday Night Football.
Crystal Light celebrates the weird
The beverage mix brand is leveraging Vine to create personalized commercials for consumers.
TC Media launches digital product development lab
The TC Media Incubator will be led by Bruno Leclaire, who has been promoted to chief digital officer at the company.
Fall TV: Primetime battlegrounds 2013
With the battle lines drawn, a panel of media industry experts predicts the winners and losers for the upcoming season.
McDonald’s Canada gets romantic
The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.
BC Egg Marketing Board hatches a new campaign
The board is using a microsite and mini-documentaries to educate BC consumers about where their eggs come from.
Industry reacts to BCE/Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
DentsuBos hires VP of media
Sheri Rogers joins the agency from her most recent position at Cossette Media.
Canadian Health & Lifestyle hires new EIC
Beth Thompson, who has also worked at More and Glow is taking the helm at the Rogers Media magazine.
Global ad spend gets slight downgrade
Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.
Fall TV: Being upfront
Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.
