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Canadian Tire celebrates overseas
The company surprised three expat families with care packages from the store so they could celebrate Canada Day.
The Verdict: Pizza Pizza gets interactive with Xbox
The QSR’s marketing manager talks about how the brand upped the ante with its Microsoft partnership.
MediaCom wins Sony Mobile
The agency will start work with the client at the end of July.
CRTC approves BCE’s blockbuster Astral Media takeover
The regulatory decision follows the phone giant easing concerns about competition after an earlier bid to acquire the Canadian media group was rejected.
Cineplex to acquire 26 Empire theatres for $200M
As Cineplex expands its presence into the Atlantic region, Empire gets out of the film exhibition biz by separately selling 20 theatres to Landmark Cinemas.
Spotted! Hudson’s Bay hits the open road
The retailer is sending a team on a cross-Canada tour in a branded RV and will launch a webseries to document their experiences.
MLSE inks partnership deal with BlackBerry
The two companies will work together to develop social platforms that will allow Toronto Maple Leafs and Toronto Raptors personalities to engage with fans.
Microsoft Advertising introduces Ad Pano
The new ad format for Ads in Apps for Windows 8 will be available in Canada by early fall and offers the ability to customize size and position of spots as well as add video and images.
Olive Media expands auto reach
The company is now representing mobile ad inventory for Jumpstart Automotive’s group of apps.
Jones Media opens its doors
The new media company has been founded by Cathy Fernandes and Erin McDougald and is launching with Beyond the Rack as its first client.
Vision7 Media adds chief digital officer
The company has hired UK import Joseph Leon to the full-time role.
TubeMogul launches Brandpoint in Canada
Canadian managing director Grant le Riche talks to MiC about the company’s latest platform, which allows advertisers to buy digital video inventory on a GRP basis.
Adidas Canada joins the Olympic team
The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.
Wine Country Ontario has no words
The tourism company is going for emotional connections that can’t be put into words with its new “Untweetable” OOH campaign.
Ottawa Animation Festival revives its inner child
The festival, which runs from Sept. 18 to 22, is leveraging OOH and print ads in Ottawa to attract more local visitors.
