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IAB Canada updates terms and conditions
The industry organization has released the new document following a year of meetings and negotiations.
AMEX Canada brews up a partnership with Tim Hortons
The deal is part of a long-term strategy to broaden the credit card co’s utility to include more everyday purchases.
Starcom MediaVest Group hires new VP of digital media
Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.
Spotted! Magnum serves up pleasure
The Unilever-owned ice cream brand has opened its first-ever pop-up store in North America that allows visitors to create a custom Magnum ice cream bar.
Fall TV: Content evolution – Stealing the spotlight from network TV
With a lot of buzz-generating content coming from subscription-based and untraditional channels, conventional broadcasters have to fire back with a double-dose of content.
Wendy’s introduces a magical burger
The QSR has launched its new pretzel bacon cheeseburger with a campaign that features Facebook content with Canadian magicians performing tricks.
Tourism Calgary puts up an open sign
The tourism board is drawing consumers back to the city after the flooding with a new multi-platform campaign that relies heavily on radio and digital buys.
Canada in Cannes: How to win in 2014
The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.
Sodastream challenges big soda companies
The brand, which offers a line of home soda machines, is using a window display in downtown Toronto to position itself as an eco-friendly alternative to bottled pop.
Stanley Cup Playoffs end with top ratings: BBM
CBC’s hockey coverage netted 3.4 million viewers, while CTV Evening News was the top weekly show for June 24 to 30.
Fall TV: Canadian networks talk up daytime TV
The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.
Nominations open for Media Director of the Year
Submit your nomination picks for MDOY with three reasons why they’re tops for this year’s competition.
Spotted! Stop the Drop leaves beachgoers a message
The non-profit organization, aimed at protecting Lake Huron, is raising awareness for dropping water levels in the lake with billboards and messages in bottles.
Chrysler-Jeep-Dodge buys the most: Media Monitors
The car dealer is tops in Toronto when it comes to radio air time, with Brault & Martineau leading the pack in Montreal for the week of June 24 to 30.
Postmedia revenue sees third-quarter drop
The media co credited its losses to declines in print ad revenues, which occurred across all categories.
