Say Media launches Adaptive Ads
The new ad option, which is launching with a campaign from Microsoft, allows clients to provide content across devices by changing sizes based on the screen.
Yellow Pages Group meets Toronto’s neighbourhoods
The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
KFC turns up the heat
The Yum! Brands restaurant is reintroducing the Zinger Double Down sandwich with a campaign that channels summer action blockbusters.
AOL Canada expands its Quebec presence
The company’s head of products and sales operations tells MiC about the ad opportunities targeting women over the age of 25 that are available on Mamanpourlavie.com.
Media Experts names digital VP
Karel Wegert has been appointed to the position, leading the digital practices at the agency.
Carmen Lago and Tony Chapman unveil BCT
Branded Content Television will create original multi-platform branded content, and work with brands to increase ROI through non-traditional media buys.
MuchMusic goes digital to promote MMVAs
The Bell-owned property is leveraging YouTube and the popularity of co-host Psy to promote the upcoming awards show.
Jodi Brown named director of content marketing at MediaCom
Brown will head up the agency’s Marketing Beyond Advertising division and look to expand its branded content and experiential offerings.
Astral kicks off a gruesome campaign
The media company is promoting the Series+ mystery show Crimes Majeures with radio spots that feature grisly murders.
Spotted! Disney heads back to school
The film studio is promoting the release of Monsters University with a branded school bus touring Toronto.
NHL Playoffs score big with viewers: BBM
CBC’s hockey coverage netted 2.04 million viewers, while TSN’s was the top weekly program for May 27 to June 2.
Cue Digital Media and Hercules Media Group launch Bent
The cross-platform branded entertainment upstart from founder David UK (pictured) will provide clients with one-stop creative development services.
CTV execs on their 2013-2014 strategy
The broadcaster’s president of programming and sports Phil King and Bell Media president Kevin Crull discuss shuffling the primetime schedule and TV research with Twitter Canada.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
ING Direct buys big: Media Monitors
The financial institution bought the most airtime in Toronto, with Just for Laughs purchasing the most in Montreal for the week of May 27 to June 2.
