Kraft Dinner makes guilt feel good
The Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.
Canada ranks eighth in entries for Cannes
Canadian agencies entered a total of 1,106 cases for the festival, moving up two spots from last year’s tally of entries from countries around the world.
Report: Canadians start cutting the cord for digital streaming
The Boon Dog report estimates about 5,394 households have stopped subscribing to traditional TV services between November of 2012 and February of this year.
Media Experts wins Michael Hill
The agency has signed the deal with the jeweller, who most recently worked with M2 Universal’s Calgary office.
Redux Media inks ad representation deal with SpinMedia
Redux’s Chris Patheiger talks about the pact and how it expands the company’s portfolio.
CN Tower steps out on the edge
The attraction is promoting its EdgeWalk with an augmented reality campaign that offers a virtual 360-degree view from the top of the tower.
Robin Hassan moves to MediaCom
The former Starcom MediaVest Group VP has joined the GroupM agency as its SVP of digital strategy.
Behind Shaw’s deal with Twitter Canada
Paul Burns tells MiC about the partnership, which will go live this fall with the media company’s new lineup.
Spotted! Dawn dishes out goodness
The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.
Canada in Cannes: Making experiential magic with Sid Lee and Cirque du Soleil
Sid Lee chairman Bertrand Cesvet previews some of the agency’s presentation plans.
CTV launches TV Everywhere platform, sked switches and Twitter pact
The broadcaster unveils a refreshed 2013-2014 primetime schedule with time slot changes and a handful of new series.
MuchMusic unveils sponsor lineup for 2013 MMVAs
Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.
Shaw to rebrand a specialty channel, launch Twitter partnership
Barbara Williams tells MiC about the media co’s fall offerings, with Global adding 18 new shows to its 2013-14 lineup.
Quebec’s TVA eliminating 90 positions
The cuts, totalling about 4.5% of the Quebecor subsidiary’s staff, were due to the challenging media market, TVA said.
Muskoka Brewery wants to know your summer vice
The company has launched an Instagram contest for its seasonal brew, Summer Weiss, and has partnered with The Weather Network.
