AOL teams with Realeyes to offer emotional response tracking
The deal will offer brands the opportunity to test their creative and branded content, and modify it on the fly or before it goes to market.
UB Media names Sophie Jodoin as sales director for Quebec
The former Zoom Media senior account director joins UB Media effective immediately and Nick Murray takes on a new role at UB in sales and marketing.
Lancome displays augmented reality roses
The beauty brand leveraged its partnership with Luminato to launch “Roses by…” a mobile app-based photo gallery.
Canada in Cannes: talking transparency with McDonald’s
McDonald’s Canada’s Joel Yashinsky discusses the “Our Food. Your Questions.” campaign and lessons learned about the importance of brand openness.
NHL Playoffs remain on top: BBM
CBC’s hockey coverage netted 2.24 million viewers for the week of June 3 to 9, while The Big Bang Theory was the top daily show.
Cannes: Karen Nayler shares learnings from AOL research
The Mindshare CEO takes MiC to the Palais for her first day of sessions following her judging duties in round one of the Media category at the festival.
TSN showcases the CFL’s big stars
The Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.
Banff: Media disruption brews
MediaCom’s Robin Hassan shares what she learned on how the digital shake-up is changing the business model for content producers and media players alike.
Canada shortlisted for three Media Lions
Touche! PHD, Leo Burnett and Grey Canada are all in the running for Cannes Lions, with Canada taking 10 shortlist mentions overall at the festival on Monday.
CRTC: conventional TV spending on Canadian shows up sharply
The report also shows that private broadcasters indicated a slight decline in expenditures on U.S. shows in 2012.
Kirstine Stewart introduces Twitter Canada’s offerings
At yesterday’s official launch party, the former CBC EVP of English services unveiled Twitter Amplify, a platform for embedding content in Promoted Tweets.
Aux partners with Samsung on anniversary issue
The Blue Ant Media-owned digital music magazine will work with the brand on an eight-part branded content series, profiling emerging global artists.
MediaCom hires SVP client services
The agency has added Robert Lewocz in the new role.
Strategic Milk Alliance channels childhood memories
The dairy producers’ organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
McDonald’s buys top spot: Media Monitors
The QSR bought the most ad air time in Toronto and Montreal, for the week of June 3 to 9.
