Canadian Tire consolidates media with Omnicom Media Group
Touche! will lead the new business and open a new Toronto office alongside the win.
W Network boosts second-screen experience with revamped site
The Corus Entertainment specialty network is focusing on second-screen content and editorials to accompany its programming on WNetwork.com.
Cue Digital Media inks representation deal with TIFF
Cue CEO David UK talks to MiC about the sponsorship, content integration and multi-platform ad opportunities the festival organization will offer brands.
Molson launches a cider
The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.
Budweiser signs multi-season agreement with NHLPA
The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.
Spotted! World Vision takes a stand against child slavery
The charity has launched a TV and digital campaign to support activations in Toronto and Vancouver, where child actors posed as labourers for sale.
Shaw partners with Royale for commercial-length game show
ET Canada will air the finale of the company’s Golden Kittens Search during a 90-second commercial break at the start of July.
CHCH announces new fall lineup
New additions to the fall lineup, such as Spin Off (pictured), and a growing online presence were announced Tuesday to celebrate the Hamilton network’s 60th year.
DentsuBos and Aegis Media win Staples Canada
The win comes following a North American review for media, creative and PR.
Banff: CRTC’s Blais on updating TV sector regulations
CRTC chair Jean-Pierre Blais told festival delegates that the Canadian regulatory framework needs to shift from rules to outcomes, and constraint to choice.
Pizza Hut introduces five new flavours
The Yum! Brands QSR is introducing flavours like cheesy beef poutine and smokey maple bacon with a TV-heavy campaign featuring a tough hockey granny.
Oboxmedia hires SVP of sales
Andy Querin, formerly of Zoom Media and Titan, is making the switch to digital and mobile by joining the company.
Valentine exchanges exercise for poutine
The Quebec-based QSR has launched a campaign for its new app, which rewards users with free poutine when they walk and burn off enough calories.
Channel Zero acquires andPOP
The broadcaster is keeping andPOP’s CEO Robert Ostfield on to head up the recently launched Channel Zero Digital arm, which will house the newly acquired properties.
Spotted! Nivea takes its haus on the road
The Beiersdorf Canada brand is adding new stops in Vancouver, Calgary and Edmonton, as well as social media sharing options to its Nivea Haus tour.
