CBC TV audience decline sparks pre-upfronts debate
The pubcaster spars with Barry Kiefl’s media trends blog over the impact of the fall 2012 NHL lockout on overall viewership.
Decoding tomorrow at FutureFlash
From storytelling to talking products, deconstructing the information from day one of ICA’s FutureFlash, which concludes today in Muskoka.
Crucial Interactive to rep Warner Bros. digital
The company will exclusively represent the media co’s Canadian digital operations.
BlogTO launches Patio Guide
The online and mobile tool is sponsored by Bud Light Lime Mojito and helps users locate Toronto bars and restaurants with patios.
Okanagan Spring Brewery stays pure
The beer’s first national campaign attempts to connect with consumers on an emotional level.
Shaw Media introduces new TV ad option
The live on-screen integration allows the media co to insert ads into already produced programming, such as this weekend’s broadcast of The Hangover.
Vision7 Media’s new president on why he came to Canada
David Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
Spotted! Loblaw dishes out a taste of summer
The grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.
CBS’s plan to stay on top: blog
Mindshare’s Lina Alles on the two shows she sees lasting of the five new programs presented by the network at its upfront.
Vision7 Media names new president
Former Aegis Media president of global clients David Jowett joins the agency and succeeds Pierre Delagrave, who is moving into a new role.
ABC launches new viewing strategy: blog
Mindshare’s Lina Alles on the network’s new live-streaming platform and the one show that stuck out in yesterday’s upfront.
Hockey Night in Canada shatters playoff records: BBM
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.1 million viewers, while the series averaged 3.53 million viewers across all games.
Wilson on ABC’s new shows: blog
The UM director of investment on ABC’s big bet from Joss Whedon and the funniest comedy she has seen yet this week.
Spotted! Dairy Queen brings the circus to town
The ice cream company promoted its new “upside down or free” brand promise with acrobats and stilt-walkers.
Postmedia launches paywall
The media company launched paid subscription services for all its newspaper websites and apps, and is promoting the launch with a TV and OOH campaign.
