Best Health magazine launches iPad app
The women’s lifestyle magazine will now offer advertisers opportunities to sponsor issues and bundle print and digital ad buys.
CTV’s Oscar ratings match 2012 numbers
The 2013 Oscar telecast peaked at around 7.2 million viewers when Christopher Plummer handed Anne Hathaway her best supporting actress trophy.
AMC threatens Rogers with blackout
As their carriage dispute goes public, the U.S. channel went online to warn subscribers they stand to lose access to new episodes of The Walking Dead, Mad Men and Breaking Bad.
OMG’s Accuen names new GM
Tom Fotheringham is now heading up the programmatic buying division of the media group.
Spotted! Hot Wheels launches a Twitter vending machine
The Mattel brand partnered with Chevrolet to get small copies of its new Camaro into the hands of consumers at the Canadian International Auto Show.
Alberta Office of Traffic Safety gets cheeky
The provincial government is warning about the dangers of texting while driving with a new campaign that features the tagline “Crotches Kill.”
Big Bang Theory tops ratings: BBM
The comedy enjoyed its second week on top with 3.88 million viewers, while CTV Evening News was the top weekly program for the week of Feb. 11 to 17.
The BC Children’s Hospital hopes to grow
The hospital has launched a new campaign that aims to raise money for construction of a new space.
Consumer confidence feeling winter blahs: study
The latest TNS survey shows that Canadians are feeling uneasy about the economy and less willing to make big ticket purchases.
Toronto FC signs with Labatt
The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.
Brands must think beyond campaigns: Holmes
At CrossmediaTO, ZenithOptimedia’s president of digital Veronica Holmes told the audience how brands can maximize earned media and minimize the need for paid ads.
Target joins the neighbourhood
The big box retailer is debuting its official launch campaign Sunday evening during the broadcasts of the Oscars and La Voix.
Bell buys big: Media Monitors
The telco bought the most airtime in Toronto and Montreal for the week of Feb. 11 to 17.
The Amazing Race Canada releases sponsor list
Air Canada, BlackBerry, Interac and Chevrolet are signed on to the first Canadian season of the reality travel show.
Ody Giroux named president of Carat Montreal
The executive VP’s promotion at the agency is effective immediately, taking over from Jacques Dorion.
