Shaw Media unveils Big Brother Canada sponsors
The Brick, Chevrolet and Ramada Worldwide have all signed on as sponsors of the first season of the Canadian version of the reality show.
Vision7 launches innovation initiative
The holding company of Cossette and the EDC Group of Companies have launched an Innovation Group to foster innovation in its network.
Globe releases first Unlimited numbers
Phillip Crawley and Andrew Saunders tell MiC about the first quarter results of the paper’s pay wall.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
Juice Mobile launches Nectar
Neil Sweeney, president and CEO at Juice Mobile tells MiC about the mobile platform, which kicks off with clients including Postmedia, St. Joseph Media and Corus.
Kijiji promotes local heroes
The classifieds site is using a TV campaign to reposition itself as a service that Canadians can feel good about.
Brother Canada signs with KBS+P
The MDC Partners’ agency has won the media and creative accounts for the electronics company.
Tonight goes mobile
The smartphone and tablet app for the commuter newspaper will offer readers multiple daily breaking news updates.
Sport Chek activates differently
The FGL Sports company flew in two families of athletes, rather than airing traditional TV spots, during the World Alpine Skiing Championship.
CTV unveils ‘Golden’ plans
The Bell Media channel premieres new cop drama Golden Boy on Tuesday Feb. 26.
Contiki launches YouTube-centric contest
The holiday company is putting its largest Canadian media spend behind a new contest aimed at reaching its target demo online.
Toronto Life launches event series
The St. Joseph Media publication is kicking off its new series with a real estate event on March 27.
Ted Markle named president of TC Media
The SVP of content solutions at the company takes over from Natalie Lariviere, who stepped down last May.
Crew Magazine launches
Targeting gay men, the online publication has kicked off with launch sponsor RBC.
AdCentricity grows mobile network
The location-based ad solution provider will rep the ad inventory for GreenOwl Mobile’s series of traffic alert apps.
