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Peter Mears named president of Initiative North America
The promotion means the Mediabrands Canada CEO will move to New York City this spring.
LCBO buys big: Media Monitors
The Crown corporation bought the most airtime in Toronto, for the week of Jan. 28 to Feb. 3.
The Kit redesigns on tablet and smartphone
With a cleaner portrait-style design and more visuals and interactive features, the fashion and beauty magazine is aiming to lead in its category for mobile publications.
Kal Tire kicks off weather-controlled campaign
The tire dealer is using an out of home execution with creative that changes to promote different types of tires based on driving conditions.
Kia tells its design story
The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.
Graham Moysey takes global role at AOL
Staying on with the Canadian operations, Moysey tells MiC about his expanded responsibilities as head of AOL Global Owned and Operated elements.
Admeta expands into Canada
The private ad exchange technology provider has announced the launch of an office in Ottawa.
Magazine circ, subscriptions drop: AAM report
Chatelaine had the highest total paid circulation, Canadian Living the most single-copy sales and Canadian House & Home the most digital replica sales for the last six months of 2012.
Google evolves Ad Words
The company tells MiC about its new enhanced campaigns, which allow clients to tailor search options across multiple devices all at once.
Contempo Media acquires S/Style & Fashion
The acquisition of the GD&C publication marks the brand’s first foray into women’s lifestyle and luxury magazines.
Astral Media and Cineplex join CPAX
The media cos have joined the RTB exchange, which also includes the CBC, Rogers Media, Shaw Media, Corus, V and Tele-Quebec.
Spotted! The Walking Dead’s gruesome countdown
A new installation by Leo Burnett promoting the AMC show’s winter premiere gives passersby a chance to win a lopped off finger or get their photo taken with a zombie.
Consumers are co-creating with brands: study
The new Ipsos OTX infographic shows that 35% of consumers are using social media to share and interact with brands.
Public Safety Canada cracks down on cybercrime
The government organization is using infographics and media partnerships with Bell Media and Astral to educate Canadians about online dangers.
Bell Media overhauls RDS website
The French sports vertical has redesigned its online home to make it less cluttered.
