Best Western shows off its caring side
The hotel chain is rebranding itself with its new “Stay with people who care” tagline and a campaign that highlights its independently owned and operated hotels.
Reader’s Digest launches Taste of Home Canada
The new magazine, which is an extension of a US brand, will hit newsstands on June 3.
Spence Diamonds buys big: Media Monitors
The jewellery company bought the most airtime in Toronto, with IGA taking the top spot in Montreal for the week of Feb. 4 to 10.
V goes mobile with Shazam
The French channel is using the company’s media engagement app, which is sponsored by Chevrolet Sonic RS, to offer viewers access to exclusive content from L’amour est dans le pre and Le grand saut.
Hawaiian Punch launches new format in Canada
Canada Dry Mott’s is bringing new flavours and a different bottle size of the tween- and teen-targeted drink to Canada this year.
Quebec Breast Cancer Foundation has a question for women
The charity is asking women, “How well do you know your breasts?” with a campaign that aims to educate them about the signs associated with the disease.
Pizza Hut releases a love song
The Yum! Brands QSR is sharing the Valentine’s Day love by serenading its Facebook fans.
Tylenol shoots down your excuse
The Johnson & Johnson brand is getting cheeky with pain relief for Valentine’s Day.
L’Oreal Paris Canada’s red carpet strategy
The makeup company is activating its award show season sponsorship with live Twitter makeup looks straight from the stars.
3D billboards and street takeovers: MiC’s Global Tour
Debbie Drutz from Astral Out-of-Home and Joe Donaldson from Pattison Outdoor weigh in on OOH from Kraken, Disney and Schick.
Shaw orders local version of Chopped reality series
The Canadian adaptation of the popular U.S. food competition series will bow winter 2014 on Food Network Canada.
Cannes Lions reveals jury presidents
The list features 16 heavy-hitters from the global world of advertising.
Yahoo! AOL and Microsoft expand partnership to Canada
The deal means the companies will sell each other’s premium, non-reserved display inventory.
AOL Canada adds a director
The company has hired Mark Forsyth as director of creative solutions.
The Verdict: Samsung Canada revamps its NFL plans
Expanding its promotion to last the full season this year, the company launched a Virtual Tailgate Party for Canadians.
