Muskoka Brewery marks an odd launch
The craft brewer is kicking off its Legendary Oddity beer with a print and digital campaign.
Sportsnet inks broadcast rights deal with Canucks
The sports specialty brand will maintain exclusive regional broadcast rights to the team’s games and content through the 2022-2023 NHL season.
Pattison renews contract with OC Transpo
The extended deal includes new ad opps for the Ottawa transit system.
Zoom Media, Boston Pizza expand partnership
The out-of-home provider, which already represents much of the restaurant chain’s ad space across Canada, will now exclusively represent it in Quebec.
Napa AutoPro revs up seasonal campaign
The auto parts brand will use an in-store and print initiative to raise awareness about common car problems and promote its seasonal check-up packages.
TSN Radio 1050 releases revamped schedule
The Toronto-based Bell Media station has announced the launch of a new drive-home show and plans to televise two key programs beginning next week.
Global Television draws three million viewers for Grammys
The viewership for the 55th edition of the music awards was down from last year’s 4.6 million Canadians.
Shoppers Drug Mart’s got so much love
The pharma-retailer wraps up its Valentine’s day promotion with a contest and survey.
YTV breaks out special March line-up
The kids’ channel’s programming will feature new series, such as Cache Craze, returning series, marathons of popular shows and movies.
Jack FM uncovers its new sound
The Rogers-owned radio station is using a TV campaign to showcase its variety of more current popular music.
Super Bowl scores big ratings: BBM
The NFL’s big game netted 6.45 million viewers, while CTV Evening News was the top weekly show the week of Jan. 28 to Feb. 3.
Zoom rebrands for a digital future
The media co’s chairman tells MiC why it is redesigning now after more than 20 years in the business.
Heineken breathes life into OOH
The beer brand has launched a new campaign, which aims to get people interacting with its ads.
Jeff Thibodeau joins SMG Canada
The former MediaCom SVP of digital will move to Starcom MediaVest Group under the same title later this month.
Pelmorex Media names new sales SVP
Former Yahoo! Canada head of sales Paula Presley has been named to the position at the company, which owns and operates The Weather Network.
